Be Inspired - Coastal Grandmother

Although the ‘Coastal Grandmother’ trend was only recently coined and popularised by TikTok fashionistas, it is not simply a microtrend but instead a timeless style inspired by a lifestyle of laidback luxury set on the seashore. The Coastal Grandmother ethos values the unfussy but elegant, simple but good quality, like the fabric feelings of clean cotton, raffia and rattan, wicker and canvas. It is both relaxed and refined, worn in but not worn, lived in but loved and well-kept. 

This simultaneously timeless and on-trend collection includes views evocative of big open glass windows facing out onto the oceanfront, only steps away from the invigoratingly salty sea air and the cool damp sand between your toes; reminiscent of being surrounded by the calming crash of distant waves and the unobtrusive squawk of seagulls, the gentle grind and whirr of the tide stirring up seashells. Effortlessly chic, the Coastal Grandmother aesthetic is full of soothing neutrals and seaside scenes.