Be Inspired - Motivating Magenta


Here’s to seeing in a new year with a colour that embodies optimism, self-expression and a hint of rebellion. A tone that strays away from the common connotations of the red colour family: this is not an aggressive red but one that is reassuringly confident with its warming pink tones running throughout.

Let magenta be a representation of how 2023 can unfold. A powerful and proud colour of inner-strength. A visual push to get us back on our feet and boldly moving forward after the overwhelming uncertainty of the past few years.

Sending a message of reconnection and resilience, motivating magenta offers us hope, instils confidence and encourages us to approach the new year with a renewed and radical optimism.

Viva magenta!

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