Our New Frontier look book showcases the western style through time, in 5 mini collections.  Explore striking motifs of a short but iconic era, whether those motifs have been modernised, adapted, and repeated today or left untouched as a nostalgic homage to bygone times. This blend of traditional and contemporary creates a lived in, functional but nonetheless aesthetic style to suit many spaces, featuring lighter, more spacious pastels as well as dark and dramatic pieces or vibrant and verdant subjects. 

With classic Americana features in Pioneer, from dynamic subjects to rugged yet refined desert views, these prints are punchy and powerful. These sun-baked styles featuring harsh landscapes and vibrant earth-tones are awe-inspiring, and just as intimidating as they are enthralling.

Adventurer is a more modern take on western inspiration, less limited to archetypes and tropes and more stylistically motivated. With abstract art that maintains the muted tones, minimal feel and natural vibe, whether geometric textile-like prints or art reminiscent of landscapes.

New Frontier also highlights slower-living inspired, more peaceful themes like Pathfinder or Settler, which feature sedate and serene scenes of powerful animals grazing peacefully, or cosy quiet-living homely subjects, respectively. This eclectic look book is underpinned by a sweet simplicity, a humble and authentic style that preaches self-sufficiency and comfort, not excess, as well as emphasises connection and going back to our roots.

Even when moving away from more traditional themes, like in the Voyager collection, these prints maintain the New Frontier aesthetic, whether with a neutral earthy colour palette or simplicity in style, form, shape, subject, or narrative. These coastal artworks cater to a kind of western wanderlust, a taste for exploration alongside homely comforts. 

Whether with photography that feels like home away from home or paintings of misty mornings and tranquil cattle, this unique look book balances differing styles, subjects, and energy to create a cohesive ethos that encapsulates the desire for a slower and more connected lifestyle.